- Posted by Samantha Hunter
- On February 12, 2019
- 0 Comments
The success of a website depends on many parameters. The design and ergonomics are indeed not the least of them: your site must be attractive and convenient to use to attract the attention of Internet users. Find out more about our tips here.
What is ergonomics for a website?
Web ergonomics on your website is essential, which consists in facilitating the visitor’s navigation to give him an excellent impression from his first visit on the site. Ergonomics is therefore closely linked to design and user experience, which is why the term UX-Design is prevalent in digital professions.
Ergonomics is, therefore, a key element to consider when creating a website. In this case, it is a discipline that aims to make the interaction between the Internet user and the interface natural so that its use is as intuitive as possible. An ergonomic website is therefore simple to access, easy to use, useful and presentable. The ergonomics of a site requires a good design, and web design meets aesthetic and technical rules.
4 rules to follow for optimal ergonomics
1. Pleasant to read texts
Inappropriate and fanciful typography does not make the Internet user want to spend time on a site. The content of the webpage must be legible, with an appropriate font and a suitable size and colors (no grey in white for example). The hierarchical and coherent organization of the text makes reading pleasant. To emphasize a word or expression, use italics or bold instead of underlining.
2. A quick display
Visitors are often impatient. The content of your site should not take long to display. The size and dimensions of the images must be optimized so that the pages do not weigh too much.
3. An interactive site adapted to the user’s needs
Your site must promote interactivity through contact or the possibility for the visitor to give his opinion. A uniform presentation will also help them to find their way around. The design of the site must put essential information at hand and allows to meeting the target’s expectations.
4. A sober website
A site overloaded with images and buttons confuses the user. Choose a precise and straightforward homepage with accessible and clear menus, while paying attention to the visual hierarchy of the elements. The standard is that the main titles should be at the top of the page, subtitles on the left, advertisements on the right and references at the bottom of the page. Avoid unnecessary gadgets! Also, contrary to popular belief, visitor meters reduce professionalism. They are therefore to be banished.
Here are some good practices to follow to combine web ergonomics and design when creating your website. Whether you will use a turnkey solution or a CMS such as WordPress, Magento or Prestashop, always keep these tips in mind!