- Posted by Samantha Hunter
- On November 19, 2018
- 0 Comments
Website creation is becoming more and more demanding.
Creating a website today is no longer enough to be visible in Google’s search results. With over 1.4 billion sites worldwide, Google’s algorithm has evolved dramatically to adapt to the new habits of Internet users.
At the end of 2017, Google announced the confirmation of a fundamental trend since 2016: the mobile will become the standard for the American giant to refer to all websites in the world. With mobile users who have largely surpassed computer use, mobile phones are now the most widely used means of surfing or even shopping on the Internet. Therefore, Google has decided to scan and index the mobile version of the website as a priority, which represents a real revolution in the world of the web.
Website protection in https
Https is a protocol that prevents data theft, malware intrusions into a website through the encryption of data passing through it. Data encryption is now completely impervious to external intrusions. Websites that collect user-related information through forms or by payment must have an https protocol installed on their Web site.
24/7 online support and assistance
The Internet has made it possible to get instant answers to all questions, thanks in particular to the use of smartphones. You can find the price of a product, find your way back or even open a bank account in a few minutes.
Relationships with customers on the Internet are conducting this race to get an immediate response. Ongoing online support and guidance will continue to increase in 2018 with the generalization of such services as:
- – Live chat in web services
- – Chat robots
- – Social networks used as a customer service
- – Information entered directly into your browser
How is this possible?
The answer lies in the notifications of websites, applications, and extensions that you can receive directly in your web browser. Much more intrusive but also much more effective. 52% of mobile users agree to receive notifications directly on their smartphone.
Design at the service of users
With nearly 300 million startups created each year around the world, more and more services and applications are emerging. Competition is fierce between the services and products offered on the web, which requires simplicity to make a difference. The few companies that stand out from the crowd have in common the user experience and design at the heart of their strategy.
As web marketing professionals say, content is “KING.” The year 2018 will not deviate from this rule with the rise of videos. With more than 300 hours of videos imported into YouTube every minute, videos will dethrone images as the most effective medium on the web. The consumption of videos on the internet is no longer limited to the transposition of existing television formats, such as movies, programs or video clips.
In 2018, a video will be generalized and will allow everyone to create videos directly through web services such as Giphy, which provides in a few clicks to create their loop animation in GIF format.
In 2018, the web planet will again experience many new developments with one keyword: the need to regulate all these new methods of use. Artificial intelligence, augmented reality, will begin to emerge in 2018 from the general public. Many surprises await us for this coming year in the world of the web.